8 Ways to Use Social Media
to Grow Your Small Business
The
social media is fast becoming one of the greatest weapons for marketing
business in the current age. With over 2 billion worldwide users, it is certain
that customers for your business venture are using the social media already and
this makes it very important to adopt the social media as your preferred
marketing strategy.
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While
it is very easy to join the social media, knowing how to market your business
is not all that easy. Following from this, let us now examine 8 different ways you
can grow your business leveraging the social media. They are as follows:
1.
Use
Social Media To Increase Your Leads
A
research has reported that above 65% of small businesses are on and are leveraging
the social media to increase their leads. What then does a lead mean?
In
the social media marketing space, leads refer to contacts with a potential
customer. With the meaning of leads established, the question then follows, how
do you use social media to increase leads for your business?
One
of the most important ways to increase leads using social media is to promoting
good and creative contents that strike a chord in your followers. This can be
done by designing graphics that are about your business and are also attractive
to the face. It can also involve a call to action that creates an atmosphere of
urgency.
2.
Improve
Search Engine Ranking
With
increased leads gained through your social media, it then follows that there
will be more visits to your social media profiles by different individuals. You
will experience an improved search engine ranking of your web pages following
the increased hits coming from your social media visitors. That is the power of
the social media which any serious business owner or firm should leverage as
much as is possible. You can also improve your search engine rankings by
including keywords (i.e., via search engine optimisation (SEO)) in the contents
you wish to dish out on your social media profile.
3.
Use
Social Media to Drive Traffic
Social
media is commonly used by businesses whether small or big to generate traffic
to their websites. Having a strong presence on social media helps to increase
the traffic generated on your website. What this means in essence is that without
a strong presence on social media, your business is losing out on organically
generated traffic. This therefore creates a challenge to expand your brand
reach.
4.
Use
Social Media to Expand Your Brand Reach
How
do you expand your brand reach on social media?
Expanding
your brand reach on social media is a simple thing to do. All that you need to
do is to have your business presence on all the relevant social media platforms
using different profiles. Then, take advantage of these platforms by dishing
out creative contents that appeal to your followers, which in turn leads to
conversation being created and thus getting everyone talking about your topic.
With a conversation created, people will be curious to know more about the
product and thereby reaching your product purchasing page.
You
can also generate traffic for your business page by making it very comfortable
to share the content of your business page with their contacts by providing a
social sharing button largely displayed on your website.
5.
Keep
an eye on the competitors
Social
media is also a very good way to get information on your competitors in your
line of business. It provides an avenue for you to monitor and get inspired by
the performance of your competitors. You can see what type of content(s) they
are posting and how they are engaging in discussions with their followers.
The
social media avails you the opportunity to understand their strategies, why
they are performing better than you, and what they are failing to do. With this
information at your disposal, you can tweak their ideas and make it your own.
By so doing, you are improving the chances of your business to succeed where
your competitors’ business failed.
6.
Develop
Trust with Customers
Social
media also avails you the opportunity to get familiar and closer to your
customers. By engaging in conversations with your customers, you also develop a
loyal customer base.
You
can also develop trust with your customers by using social media influencers to
promote your products. These influencers certainly have a loyal base and with
the promotion of your products on the influencer’s page, he or she is directly
telling his followers to patronize you. By this simple act, you would gain a
new set of customers that will be loyal to you as a result of the confidence
they have in the influencer.
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7.
Create
Brand Recognition
It
is a widely known and accepted fact that people purchase recognisable brands.
Social media can make your brand or product recognisable. How? Social media
spreads information about things faster than other media outlets. Hence,
putting out relevant and entertaining contents on your page using a good
profile picture and placing the logo of your business in a strategic location
on your profile can create a lasting impression in the minds of people visiting
your profile, even hours and days after visiting your page.
8.
Make
Your Brand to Standout as an Authority in your Field
Social
media can be very instrumental to the establishment of your small business as
an authority in your field or line of business. How do you achieve this? It is
very simple; all you need to do is put out factual Information about the field
of your business on your page regularly. This will lead more people to your
page to get and confirm information.
9.
Maximise
conversions
After
all said and done, the main essence of leveraging on social media is to make
money and profits. In other words, the goal of using social media to advertise
your business is not to gain more followers and generate traffic to your page
alone but also to turn these visitors to your paying customers.
How do you achieve this?
You
can do this by engaging them and by giving out incentives for every purchase
made. Giving out incentives can make potential customers feel inspired to
purchase your product(s). You can also encourage a potential customer to make a
purchase by offering discount on your products or services.
You
can also win over a potential customer by creating an appealing call-to-action button,
thereby motivating your potential customer to take the next step, which is to
purchase your products.
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