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  8 Ways to Use Social Media to Grow Your Small Business The social media is fast becoming one of the greatest weapons for marketing business in the current age. With over 2 billion worldwide users, it is certain that customers for your business venture are using the social media already and this makes it very important to adopt the social media as your preferred marketing strategy. See Also: Download Past Questions in PDF. While it is very easy to join the social media, knowing how to market your business is not all that easy. Following from this, let us now examine 8 different ways you can grow your business leveraging the social media. They are as follows: 1.    Use Social Media To Increase Your Leads A research has reported that above 65% of small businesses are on and are leveraging the social media to increase their leads. What then does a lead mean? In the social media marketing space, leads refer to contacts with a potential customer. With the meaning of leads establ